Cookie Pricing Calculator

Use this cookie pricing calculator to cost a batch from the packs you buy, add your time and boxes, and get a price per dozen and per cookie. It's free, needs no signup and runs in your browser. Selling cupcakes? Switch the item and it prices those too.

Price a batch now Or snap the recipe in the app — free download on iOS

Example: one batch of chocolate chip cookies at typical US supermarket pack prices. Replace it with your own.

Batch ingredients

IngredientPack sizePack price Amount usedYield %Cost

Batch

Hours: mixing, baking, cooling, decorating and packing. Overhead: the batch's share of power, gas and fees.

Same costing, no typing

Skip the typing: recipe photo to cost card

Snap a photo of your recipe, paste a link from Instagram, TikTok or YouTube, or dictate it. FoodTechGuru builds the cost card for you, with ingredient prices for your country, prep and cooking loss, and a Google Sheet you can edit.

  • New accounts get 15 free credits; one recipe uses one credit
  • Cost per serving, margin at your price, and nutrition per recipe
  • iPhone today, Android coming
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FoodTechGuru Google Sheet cost card for churros with cinnamon sugar: base recipe weights, prep and cooking loss, unit cost per kg and a cost per serving of 1.03
FoodTechGuru on iPhone: from the main screen, tap Cost a Recipe, type the dishes, and the carne asada tacos cost card appears with its ingredients and servings
A real cost card from the app: churros with cinnamon sugar, $1.03 per serving. The frying oil is over half of it.

How to price cookies by the dozen

  1. Cost one batch from the packs you buy: amount used ÷ pack size × pack price for each ingredient.
  2. Add your time (hours × rate) and the batch's overhead.
  3. Divide by the cookies the batch makes, then add the box cost per cookie (box per dozen ÷ 12).
  4. Multiply by 12 for the cost per dozen.
  5. Divide by (1 − margin) for the price per dozen: cost ÷ 0.70 keeps 30% of each sale as profit.

Example: the 24 chocolate chip cookies above use $9.58 of ingredients, but 1.5 hours at $18 is $27. With overhead and boxes, a dozen costs $20.79 to make, so a 30% margin means about $30 a dozen, or $2.47 a cookie. Sell them at $18 a dozen and you lose $2.79 on every box. Your hours then earn about $14, not $18.

Pricing cupcakes

Cupcakes work the same way. Switch the item to cupcakes, add the frosting, liners and toppers as ingredient lines, and enter how many the batch makes. Boxes go in per dozen. For a whole cake, use the cake pricing calculator to price by slice.

Cake pricing calculator Recipe cost calculator Catering pricing calculator

Cookie pricing calculator FAQ

Is this cookie pricing calculator free?

Yes. It is free, needs no signup and runs in your browser. Your numbers are not sent anywhere.

How do I price cookies per dozen?

Cost one batch (ingredients, your hours and overhead), divide by the cookies it makes, add the box cost per cookie, then multiply by 12. Divide by (1 minus your margin) for the price per dozen.

Does it work for cupcakes?

Yes. Switch the item to cupcakes and enter how many the batch makes, including frosting as ingredient lines. Liners and toppers go in as ingredients; the box goes in packaging per dozen.

Should decorated cookies cost more?

Usually, because decorating takes hours. Add your decorating time to the batch hours and the price per dozen rises to pay for it.

What margin should I use?

Pick the share of each sale you want to keep as profit after paying for ingredients, your time, overhead and boxes. Try a few values and compare the price per dozen with what your customers pay locally.

Can an app cost my cookie recipes for me?

Yes. In FoodTechGuru for iPhone you snap a photo of the recipe, paste a link or dictate it, and the app builds the cost card with ingredient prices for your country plus a Google Sheet. New accounts get 15 free credits; one recipe uses one credit. Android is coming.

Cost every recipe without typing

Photograph the recipe, get the cost card and the Google Sheet.

Download free on iOS